PrimeCard Corporation
National Direct Marketing Campaign: took an obscure corporate brand image and gave it sharply defined features – unique value. Pioneered a landmark marketing concept using the U.S. Declaration of Independence imagery to underscore PrimeCard’s ability to provide the answer to challenge of getting consumers to sign for debit purchases. Result: gained 100% recall and 11% response – the best marketing response in corporate history – and positioning PrimeCard as an industry leader. -- PrimeCard Corp.
...it's amazing how many
people will sign
Harris Publishing
Agency repositioned Harris Publishing, the largest publisher of printed alumni directories, as the leading resource for building new online alumni communities. The campaign completely redefined Harris’s image and created instant buzz amongst alumni directors nationwide. Direct mail (lower right) achieved a 7% response rate of new qualified leads; higher than any previous effort. – Mothers of Invention.
Media: Direct Mail
Media: Print
Media: Direct Mail
Harvard Business Review
Assignment for Harvard Business Review included both conceptual and multi-media testing against long-standing direct mail control. Concept featured actual HBR readers and their impressions of how HBR helped them to launch, operate, and grow successful businesses. Ran head to head test of direct mail versus e-mail to qualified rented (permission based) lists. E-mail proved far more cost effective in this particular instance.
– Mothers of Invention .
Media: e-mail
Homeportfolio.com
Successfully grew online community of Homeportfolio’s Design Circle members by approximately 300% primarily with permission based e-mail marketing and online advertising. Design Circle members received an e-mail newsletter each month featuring home design trends and projects, and special offers to Design Circle members. The campaign significantly lowered member acquisition costs while building a sizable and valuable marketing database for Homeportfolio.com and its business partners.
– Mothers of Invenion
Media: Print, Direct Mail, e-mail, Online
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Citizens Bank
With the launch of Citizens Bank Rewards in the Fall of 2006, a number of direct channel tests were executed to determine optimal communications to achieve incremental lift in activation and debit card signiture (non-PIN) transactions. The Welcome package below was mailed bi-weekly to new business and retail bank checking customers (two versions) who also register for the Rewards program. Mail and phone test cells are measured against a static control group. Results showed a notable incremental lift in debit card transactions.
Media - Direct Mail
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